100 MCQs on Print Culture and the Modern World
1. What is the title of the chapter?
B) Print Culture and the Modern World
2. In which year is the document dated?
B) 2024-25
3. What is difficult for us to imagine according to the chapter?
B) A world without printed matter
4. Where do we find evidence of print?
B) Everywhere around us
5. What is Fig. 1 depicting?
B) Book making before the age of print
6. From which year were books in China printed by rubbing paper against woodblocks?
A) AD 594
7. What is the traditional Chinese book called?
B) Accordion book
8. Who was the major producer of printed material in China for a long time?
C) Imperial state
9. What increased the volume of print in China from the sixteenth century?
B) Increase in examination candidates
10. By the seventeenth century, what diversified in China?
A) Uses of print
11. Who began to read and publish their works in China by the seventeenth century?
B) Rich women
12. What became the hub of the new print culture in China?
B) Shanghai
13. When was hand-printing technology introduced to Japan?
B) AD 768-770
14. What is the oldest Japanese book mentioned?
C) Diamond Sutra
15. In which century did urban culture flourish in Edo?
B) Eighteenth
16. What art form was Kitagawa Utamaro known for?
B) Ukiyo
17. What does 'ukiyo' mean?
A) Pictures of the floating world
18. Who influenced artists like Manet, Monet, and Van Gogh?
C) Kitagawa Utamaro
19. What is the Tripitaka Koreana?
B) Korean collection of Buddhist scriptures
20. When was the Tripitaka Koreana inscribed on UNESCO Memory of the World Register?
B) 2007
21. Through which route did silk and spices from China flow to Europe?
B) Silk route
22. In which century did Chinese paper reach Europe?
B) Eleventh
23. Who brought woodblock printing knowledge back to Italy in 1295?
C) Marco Polo
24. What was vellum?
B) Parchment from animal skin
25. Who scoffed at printed books as cheap vulgarities?
B) Aristocratic circles and rich monastic libraries
26. What were book fairs held for?
A) Exporting books
27. Why could handwritten manuscripts not satisfy the demand for books?
B) They were expensive, laborious, and time-consuming
28. By the early fifteenth century, what was widely used in Europe?
B) Woodblocks for printing
29. Where did the breakthrough in print technology occur?
C) Strasbourg, Germany
30. Who developed the first-known printing press?
C) Johann Gutenberg
31. In which decade was the first printing press developed?
B) 1430s
32. What was Gutenberg's profession?
B) Son of a merchant
33. What provided the model for the printing press?
B) Olive press
34. What was the first book printed by Gutenberg?
B) Bible
35. How many copies of the Bible did Gutenberg print?
B) 180
36. How long did it take to produce Gutenberg's Bible copies?
C) Three years
37. In printed books for the rich, what was kept blank?
B) Space for decoration
38. Between 1450 and 1550, how many printing presses were set up in Europe?
B) In most countries
39. In the second half of the fifteenth century, how many printed books were there in Europe?
B) 20 million
40. What led to the print revolution?
B) Shift from hand printing to mechanical printing
41. How many copies of Gutenberg's Bible have survived?
B) No more than 50
42. In Gutenberg's Bible, what was added by hand?
B) Borders and illustrations
43. What is a compositor?
B) Person who composes the text for printing
44. What is a galley?
B) Metal frame in which types are laid
45. What did the print revolution transform?
B) Lives of people, relationship to information and institutions
46. What emerged with the printing press?
B) A new reading public
47. What reduced the cost of books?
B) Printing
48. Before print, who had access to reading?
B) Elites
49. What was the world of common people before print?
B) Oral culture
50. What did printers publish to attract common people?
B) Popular ballads and folk tales with pictures
51. Where were ballads and folk tales sung and recited?
B) In villages and taverns
52. What became intermingled with print?
A) Oral culture
53. What is a ballad?
B) A historical account or folk tale in verse, sung or recited
54. What are taverns?
B) Places to drink, eat, meet friends, and exchange news
55. What is the Jikji?
B) One of the world’s oldest books printed with movable metal type
56. When was the Jikji inscribed on UNESCO Memory of the World Register?
A) 2001
57. What is calligraphy?
B) Art of beautiful and stylised writing
58. Who introduced hand-printing to Japan?
A) Buddhist missionaries from China
59. What were printed on in medieval Japan?
B) Textiles, playing cards, paper money
60. What were libraries and bookstores packed with in late eighteenth century Japan?
B) Hand-printed material of various types
61. Who identified subjects for ukiyo prints?
B) Publishers like Tsutaya Juzaburo
62. In the ukiyo process, what was destroyed?
B) The original drawing
63. What is Fig. 4a depicting?
B) A morning scene by Shunman Kubo
64. What made possible the production of manuscripts in Europe?
B) Chinese paper
65. Who were employed to write manuscripts?
A) Scribes
66. How many scribes often worked for one bookseller?
B) More than 50
67. Why were manuscripts fragile?
B) Awkward to handle, could not be carried or read easily
68. What was used to print religious pictures in early fifteenth century Europe?
B) Woodblocks
69. What expertise did Gutenberg acquire?
B) Polishing stones, master goldsmith, lead moulds
70. By what year did Gutenberg perfect his system?
A) 1448
71. What imitated the ornamental handwritten styles in early printed books?
B) Metal letters
72. In the sixteenth century, how many printed book copies were there in Europe?
B) 200 million
73. What is platen?
B) Board pressed onto paper for impression
74. How many sheets could Gutenberg's press print on one side per hour?
D) 250
75. In Gutenberg's Bible, what color was the text printed in?
B) Black
76. What was added to highlight holy words in Gutenberg's Bible?
B) Color within letters
77. What depicts Fig. 8?
B) A printer’s workshop, sixteenth century
78. Until the twentieth century, what were literacy rates in most European countries?
B) Very low
79. Before print, how was knowledge transferred?
B) Orally
80. What came into being with print?
B) Reading public
81. What was restricted to elites before print?
B) Reading
82. How did people hear stories before print?
B) Collectively
83. Why were books expensive before print?
B) Could not be produced in sufficient numbers
84. What became blurred with print?
A) Line between oral and reading cultures
85. What became intermingled?
A) Hearing public and reading public
86. In the activity, imagine you are whom?
B) Marco Polo
87. What is the source for Tripitaka Koreana?
A) http://www.cha.go.kr
88. Where is the second volume of Jikji available?
B) National Library of France
89. What marked an important technical change in print culture according to the chapter?
B) Jikji
90. Who travelled to other countries seeking work?
B) Printers from Germany
91. What was the print revolution's impact?
A) Changed relationship to information
92. What created a new culture of reading?
B) Access to books
93. What was the transition not simple from?
B) Hearing to reading public
94. Who could read books?
B) Only the literate
95. What did publishers do to persuade common people?
B) Publish popular ballads and folk tales
96. What entered print?
B) Oral culture
97. In the activity at the end, what are you?
B) A bookseller advertising cheap printed books
98. What was orally transmitted?
A) Printed material
99. What separated oral and reading cultures became?
B) Blurred
100. What opened up new ways of looking at things?
A) Print revolution
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